Win Clients Consistently Without Relying On Referrals
A one-day intensive for executive coaches, boutique consultants and expert-led businesses that want a simple, scalable and more reliable way to generate leads, win new clients and grow with confidence.
BRISTOL
Tuesday 2nd September
LONDON
Wednesday 23rd September
MANCHESTER
Thursday 24th September
Trusted by teams and leaders from:
Referrals are valuable, but they leave too much to chance.
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Most expert-led businesses win good clients through trust, reputation and recommendation. Referrals often convert well because the trust is already there.
The problem is over-reliance. When referrals become the main route to new business, your pipeline can become vulnerable, and business development only gets attention once things have already started to slow down.
You may recognise the pattern:
- Good clients come in, but not always when you need them.
- Growth depends too much on who remembers to recommend you.
- Marketing happens in bursts, then gets pushed aside by client delivery.
- Activity increases, but the number of right-fit leads and conversations doesnβt.
This workshop is for business owners who want a more controlled way to win clients, without adding complexity to their week.
Who is this for?
Coaches & Consultants
Executive coaches, business coaches and boutique consulting
Who want a manageable new client acquisition system that fits around their client work.
Professional Services
Accountants, lawyers, Advisers, HR and management consulting
That want a small number of high quality clients that value long term relationships.
Financial Services
Financial advisers, insurances, asset and wealth management
That sell specialist services tailored to client needs which require a conversation.
Technology Partners
Cybersecurity, MSPs, cloud and artificial intelligence consulting.
That offer specialist skills or services which are part of a businesses infrastructure.
Why Attend?
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Relying on referrals alone makes growth harder to control. This intensive is designed to help you build a clearer, more consistent route to new clients, without turning business development into a full-time job.
Build a repeatable client acquisition system.
Move away from random activity and create a simple process to generate leads, conversations and clients.
Get more of the right conversations.
Focus on the people most likely to value your expertise, understand your offer and become good clients.
Make sales and marketing sustainable.
A way of winning clients that fits around delivery, instead of big bursts of activity when it feels quiet.
Grow with more confidence.
A practical plan for creating demand, acquiring clients and reducing your referral dependency.
How the intensive works
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This is a working day, not a sit-and-listen seminar. You will be guided through the key parts of a repeatable client acquisition system, with time to apply each part to your own business as you go.
You won't go home with a notebook full of theory and good intentions. You'll go home with the building blocks of a client acquisition system that's already taking shape.
Learn it: A clear, step-by-step practical explanation of each element of the process and why it works.
Apply it: Time in the room to work it through for your own business, with guidance on hand.
Leave with it: a finished piece of your system you can use the moment you're back at your desk.
It's a small group by design. That means the room stays interactive, you get attention on your specific situation, and you're working alongside a group of peers solving the same problem - not lost in a lecture hall.
What you'll build: the three-part system
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Everything in the day is built around a simple, repeatable method:
Get these three working together and winning clients stops being a matter of luck or timing.
Proposition: Give the right people a reason to buy.
Before any marketing works, the fundamentals have to be right: who you're for, what you offer and how you talk about it. We'll fix the foundations so every piece of activity pulls in the same direction.
You'll work on:
- Your lead maths: The simple numbers behind predictable growth - know exactly what activity brings the clients you want.
- Your audience: Choosing the buyers most likely to see value and become profitable, long-term clients.
- Your offer: Making it clear and compelling enough that they have an obvious reason to say yes.
- Your message: This makes every bit of marketing reinforce the same value.
Pre-Selling: Build trust and demand before anything else.
By the time an ideal client speaks to you, the groundwork should already be done. This part is about becoming visible, credible and trusted before anyone books a call.
You'll work on:
- Your profile: Turning the places people check you out into evidence that sells for you.
- Your audience building: Getting into proximity with ideal clients and into their world online.
- Your proof: Get the evidence of your expertise and past success with clients in to places it can be found by your buyers.
- Your content: Posts that build awareness, trust and demand by educating rather than selling.
Pipeline: Get leads and convert them into clients, reliably.
This is the part most expert-led businesses never systemise and it's where referrals usually fill the gap. We'll build a repeatable way to generate leads and move them all the way to a decision.
You'll work on:
- Lead generation: A repeatable route to consistent leads that fits your bandwidth, no aggressive tactics.
- Booking calls: Turning leads into calls with a simple, repeatable process.
- Presenting your offer: Uncovering what matters most so prospects see the need to say yes.
- Sustaining momentum: Follow-up systems that keep clients moving to a confident yes instead of going cold.
What you'll gain from the intensive
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Your place includes everything you need to build your system on the day and finish it afterwards:
- A full day in a small, interactive group, capped numbers, so you get attention on your own business.
- All workshop materials you'll use on the day, so you can build as you go with nothing to source yourself.
- Your offer: Making it clear and compelling enough that they have an obvious reason to say yes.
- The session frameworks, so you can work through each part without starting from a blank page.
- Time to build the core of your system in the room, your Proposition, Pre-Selling and Pipeline.
- A clear implementation plan to take home so you leave knowing your exact next steps.
- Your offer: Making it clear and compelling enough that they have an obvious reason to say yes.
- Premium Access: Hot seat, lunch and Implementation Kit: support videos, weekly check-in calls and an AI coach.
Join at the level that suits you: workshop only, or workshop plus post-workshop implementation support.
Who's leading the day
Dean Seddon has spent 14 years helping expert-led businesses win clients through social selling rather than cold pitching or pure luck.
His clients have generated over $101m in new revenue, and he's trained more than 150,000 people and run 500+ one-to-one client engagements, so the system you'll build isn't theory, it's been tested in real businesses like yours.
Dean doesn't lecture from slides. He works live, in the room, showing exactly how each part of the system comes together, which is why his sessions are known for being practical, energising and immediately usable. You won't leave with notes to decode later. You'll leave with parts of your own system already built.
He's worked with organisations including Microsoft, Salesforce and BT, been featured by the BBC, Forbes and Business Insider, and is the author of Get Growing.
Choose your place
Standard Access
Access to workshop, frameworks and tools used on the day.
- Full day intensive in a small, capped group
- All workshop materials used on the day
- The frameworks for every part of the system
- Build the core of your system in the room
- A clear implementation plan to take home
- 90-min lunch break
| Β£495 Β£795
(Price includes VAT)
|
Early Bird |
Premium Access
Everything in the Workshop, plus:
- Implementation Kit to roll out after the day
- Support videos walking through each step
- Life-time access to monthly diagnostic calls
- AI implementation coach to help execute
- A 1:1 strategy call post intensive
- 90-min Hot seat lunch
| Β£995 Β£1,495
(Price includes VAT)
|
Early Bird |
BRISTOL
9:00am - 5:00pm
Bond St,
St Paul's, Bristol
BS1 3LE
LONDON
9:00am - 5:00pm
2-8 Hanger Lane,
Ealing, London
EW5 3HN
MANCHESTER
9:00am - 5:00pm
Liverpool Street,
Manchester
M5 4LT
What people are saying
FAQ
I already get most of my work through referrals. Why do I need this?
Will this fit around my client delivery?
Will I actually leave with something, or just notes?
Do I need an existing audience, email list or website?
What's the difference between the two tiers, and do I need the Implementation Kit?
What size is the group?
Can I get an invoice or expense this?
What if I can't make my chosen date?
What time does the day run, and what's included on the day?
BRISTOL
Tuesday 2nd September
LONDON
Wednesday 23rd September
MANCHESTER
Thursday 24th September
